If you are in this blog, it is because surely in your searches was “premium packaging”, “luxury boxes”, “luxury boxes”. Well, you’ve come to the right place.

In this blog we will explain if your product is a candidate for a luxury or premium packaging.

On the shelves we usually see luxury packaging and the first thing that comes to our mind is “How exclusive!”, “Surely it is very expensive” or simply that product catches your attention for the simple fact of having something different from the others.

Normally, luxury rigid packaging is accompanied by an exclusive brand (clothing, glasses, handbags, perfumes, jewelry, shoes, spirits…) or a special edition.

The most common is that the product goes above $120.00 dlls and that it is found in points of sale where it is known that the market segment has the purchasing power to acquire it.

However there are brands that decide to have different types of packaging and that works if you have line and special products or limited editions.

For example:

We have a Tequila brand that has products such as Reposado and Cristalino with which it uses sulfated or folding carton packaging, since it knows that its consumer would not pay for a luxury case in this case because of the cost of its product. However, this brand decides to make an Extra Añejo Tequila in which it knows that the liquid is limited and that only a small batch will be released, so to give exclusivity to the consumers who purchase it, it decides to make a rigid luxury packaging.

With this example you will realize that, sometimes there are brands that have different types of packaging, it will depend on yours, you want to handle different ranges of products and keep one that makes your customer feel Totally Exclusive.

With Cyecsa / Kibox, you will have the peace of mind that you are working with a company that cares ecologically, socially, and economically.

If you want more information, connect with us via Kibot for a personalized consultation.