As we have mentioned before, displays or POP help us to strengthen the image of both the product and our brands, achieving a better positioning and therefore increasing our sales, since being a “silent seller” persuades the consumer to buy the product.

But here is the question, where should I place my display / POP?
Before making the decision you should take into account the market niche you are targeting, know what they like, what stores or points of sale they frequent.

At the moment of identifying this type of actions start to locate what competitors you have around, what type of exhibition they use and what type of advertising they usually place and where.

You will find, perhaps, that your consumer usually goes to a supermarket and when attracted by a display because of its shape, color or even because he knows at a glance what brand it is, he stops and looks at the products it contains and mostly, he usually buys at least one product from it.

As experts in development and manufacturing of display and POP furniture, we can tell you that some brands use different styles and materials in their displays depending on the location or segmentation of the supermarket to which they are directed. Others prefer to homologate the brand and place the same displays in all their points of sale.

Remember that at Kibox by Cyecsa we are here to support you with your development and manufacturing of corrugated display & POP materials. We can start now!
Tell us about your project and your brand. We are here to serve you, we have a development, engineering and design area that makes your projects come true.

With Cyecsa / Kibox, you will have the peace of mind that you are working with a company that cares ecologically, socially, and economically.

If you want more information, connect with us via Kibot for a personalized consultation.