Cardboard displays are key elements in point-of-sale design, but have you ever wondered how they came to be? These simple but effective supports have evolved over time and left a significant mark on how products are presented in stores. In this article, we will explore the first steps of cardboard displays, from their humble beginnings to their consolidation as an essential tool in commercial strategy.
The Birth of Cardboard Displays
The history of cardboard displays dates back to the early 20th century when the cardboard industry began to develop significantly. At that time, retailers needed practical solutions to display products efficiently and attractively, which led to the design of the first rudimentary cardboard displays. The development of corrugated cardboard, which provided lightness and strength, was crucial in the creation of these displays, as it gave them the necessary stability without increasing production costs.
A Shift in Advertising and Marketing
During the early decades of the 20th century, brands began to recognize the value of cardboard displays not only as a means of holding products but also as marketing tools. Companies started customizing them with logos, vibrant colors, and advertising messages, which allowed them to capture consumers’ attention in stores. Displays became a way to create visual experiences within the retail environment, boosting brand identity and increasing sales.
The Expansion of Cardboard Displays in Retail
As the cardboard industry solidified, displays began to spread beyond small businesses. Large supermarket chains, consumer goods stores, and other retailers began using cardboard displays in their sales spaces. Over time, designs became more sophisticated, incorporating new cutting and folding techniques, and were used in special promotions, such as product launches or seasonal discounts.
Conclusion
Cardboard displays have come a long way since their early appearances in retail. Today, they are an essential element of point-of-sale marketing, but their humble beginnings show how creativity and innovation can transform simple items into highly impactful tools. From the first rudimentary models to today’s customized designs, cardboard displays continue to be a key pillar in modern advertising.
With Cyecsa / Kibox, you will have the peace of mind that you are working with a company that cares ecologically, socially, and economically.
If you want more information, connect with us via Kibot for a personalized consultation