In an increasingly competitive and environmentally conscious retail environment, cardboard displays printed with water-based ink have become a strategic solution for brands looking to stand out at the point of sale while staying true to their sustainability values. This combination of design, functionality, and environmental responsibility meets the evolving demands of modern retail.
Cardboard displays are structures designed to present products attractively in stores, supermarkets, and commercial spaces. When printed using water-based ink technology, water is used as the primary solvent, significantly reducing the use of aggressive chemicals and the emission of volatile organic compounds (VOCs). The result is a visually appealing, safe, and environmentally friendly display.
Environmental Benefits at the Point of Sale
One of the main advantages is their lower environmental impact. These inks support the recyclability of cardboard, as they do not interfere with paper reprocessing systems. In addition, by avoiding plastic laminations or metallic finishes, they promote the circular economy, reducing waste and enabling proper end-of-life disposal.
At the point of sale, this translates into a solution that not only promotes the product but also clearly communicates the brand’s environmental commitment to consumers.
Brand Image and Consumer Experience Advantages
Today’s consumers increasingly value brands that adopt responsible practices. Cardboard displays printed with water-based ink convey a modern, eco-conscious brand image without compromising graphic quality. Water-based printing technology delivers sharp colors, consistent coverage, and clean finishes—ideal for capturing attention on the shelf.
These displays also help create a more cohesive and authentic shopping experience aligned with the sustainability values many brands seek to communicate.
Efficiency, Versatility, and Cost Benefits
Beyond environmental advantages, cardboard displays printed with water-based ink stand out for their production efficiency and versatility. They are lightweight, easy to transport, quick to assemble, and adaptable to different promotional campaigns. Over time, this technology can also lead to cost savings by simplifying production processes and eliminating the need for additional materials.
A Sustainable Solution for the Future of Retail
Choosing cardboard displays printed with water-based ink is a strategic decision for brands aiming to differentiate themselves at the point of sale. This solution combines visual impact, functionality, and environmental responsibility, positioning it as an ideal option for a more sustainable and competitive retail future.
With Cyecsa / Kibox, you will have the peace of mind that you are working with a company that cares ecologically, socially, and economically.
If you want more information, connect with us via Kibot for a personalized consultation
