Reaching the consumer is not an easy task for any brand in this XXI century, regardless of the line of business in which it is developed, there are many other brands that are also in the game and want to gain that trust and generate that purchase, that is why every day each company seeks to draw attention in the already very saturated shelves of self-service stores or showcases.
Temporary vs. permanent display.
Temporary vs. permanent display.
Some ways include eye-catching designs on the boxes containing the products, using rigid boxes to make them much more eye-catching and elegant to be more effective in your marketing mix. However, this alone is not enough to achieve this goal. Expecting the box or product to just jump out at the consumer is not enough. For this reason, a new tool was created and we are referring to cardboard displays that allow the product to be placed closer to the consumer and in areas where it does not have to compete with other similar products.
CARDBOARD DISPLAYS, RIGID BOXES | EVERYTHING HELPS TO SELL
The above is an absolute truth, when it comes to selling, everything we do is useful, and in the case of displays this can not be less true, but like any marketing implement there are temporary and permanent. Let’s understand the difference between one thing and the other.
In the first instance, a permanent display is one whose mission is to place the product close to the consumer and highlight basic elements such as price, name and, in some cases, characteristic color. These displays are permanent because they are timeless, that is, they are not made for a particular time of the year (remember that in marketing there are different seasons of the year) so they can be there all the time. However, its counterpart, so to speak, are the temporary displays, those that are designed to be not only for a certain time at the point of sale but also to coincide with a certain time of the year, such as Christmas, back to school, Mother’s Day, among many others.
The idea of these temporary displays is to allow the sale of products that are not necessarily seasonal but that adapt (by packaging, presentation, etc.) to the different seasons of the year, which makes them perfect to increase sales at those times of the year. Many companies are sometimes hesitant to use these as well as seasonal rigid boxes precisely because they fear that this may be an investment that will unbalance their marketing budget.
This is where the fact that both the boxes and the displays are made of cardboard comes into play. The low cost of this material allows them to be made in the quantity and shape required, while the permanent ones (which, due to their durability, strength and ease of assembly and disassembly) can be stored and used again once the season in question is over, so that the former can take their place in the warehouse and the permanent ones can return to their place at the point of sale.
The reality and conclusion is that we cannot speak of a rivalry but rather of knowing how to play with both and thus take advantage of the different times of the year (marketing-wise) and thus achieve the sales goals set and desired for our brand.
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