When we talk about putting the product within reach of the customer and with it the brand, we are no longer talking about the simplicity of yesteryear, which consisted only of placing the products on a shelf that was available in convenience stores and the first department stores. In those days the brands were few and therefore the competition could be treated as such.
Display Furniture
Display Furniture
Display Furniture
But we are in the XXI century and here things have become very complicated, the constant evolution in the big industries of mass production, brands that make several products of the same type to compete with each other and thus attract all possible levels of clientele make it totally inconvenient and impractical to do just this. new elements are born and, in addition, they become part of the marketing strategy such as the Luxury Boxes and cardboard dispensers in order to achieve not only to highlight the brand but also to be closer to the consumer so that he/she can have the product at hand.
DISPLAYS AND LUXURY BOXES, THE NEW WEAPONS OF MARKETING
However, this strategy is in a sense incomplete. Why? Because not all products are suitable to be placed in an ordinary display, but they need to be placed as close as possible to the consumer so that he can get hold of them and logically also attract his attention. Here comes a variation of cardboard displays: cardboard dumps.
These elements are actually containers that in most cases are usually square but can also have shapes ranging from circular to rectangular and whose function is as simple as useful, in the first instance to be made of cardboard can be printed with the design and motif that is needed which allows to enhance and highlight the brand, and its main function is to contain products whose size can not be placed in conventional displays such as shoes, cushions, quilts and products that because of its size would not work otherwise but, as we said before, it is necessary to be able to carry as close to the public and away from the competition.
Another advantage offered by this type of exhibitor (because in reality we can say that they are) is that there are models that by their size and the size of the product, can be divided into two, four or even six parts so you can place several different models of the product (color, size, shape, etc.,) and thus maximize their effectiveness. The possibility of making cardboard dumps of different sizes also allows to manage other strategies that go beyond being able to place the product in the hands of the customer and is to be able to use them in any size of self-service store.
It is also important to remember that being made of cardboard can be used to be part of more complex and immersive structures and, depending on the brand and its products can literally put all product lines at the customer’s fingertips and away from all competition when the occasion warrants it.
With Cyecsa / Kibox, you will have the peace of mind that you are working with a company that cares ecologically, socially, and economically.
If you want more information, connect with us via Kibot for a personalized consultation.
