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Why is your Product Packaging Important?

In a 21st century economy where every product is manufactured by several different companies, it is no secret that the struggle for consumer choice is fierce every day. Getting the consumer to choose our product is not an easy task, on the contrary, it is a very, very complicated task where each of the elements that make up the product play a critical role in the final result, which is the sale.

cardboard box.

cardboard box.

cardboard box.

Cardboard box.
That is why cardboard boxes used for the packaging of direct-to-consumer products must be part of the brand’s marketing strategy in order to achieve a visual impact that catches the consumer’s attention, attracts them and convinces them to make a purchase, which is the ultimate goal of the entire marketing process.

THE VISUAL IMPACT OF CARDBOARD BOXES

To speak of visual impact is to speak of the process by which the potential consumer’s attention is drawn to the product by means of combinations of colors, shapes, effects, figures, so that the product in question stands out from the others that are next to it and are of the same type. We must remember that nowadays (as we said at the beginning) there is no product in the market that has no competition, every product exists in different forms and made by different brands.

When we talk about the cardboard boxes that contain the products, we are talking about the first line of marketing that the consumer will face at the moment of seeing the product, therefore the shape, colors and style must be deeply analyzed so that they can fulfill the mission entrusted to them.

One of the first characteristics to be analyzed, and this is normally defined by the type of product, is the style of box, that is, if it will be a completely closed box, if it will have a window and if this is the case, if there will be a protective flap in front of it (the flap is more used in liquor bottles due to the nature of the product and the fact that even though you want to show the product it cannot be left unprotected) and thus begin the process of creating it.

Cardboard box.

This is a critical part of the design because the impact we have on the consumer will depend on how we show the product. If the box will be completely closed then we must talk about eye-catching designs, with images that show the product inside the box and highlight its benefits and features so that the consumer feels attracted.

To say that packaging is important in a product is to talk precisely about this, about how critical it is that the packaging attracts the consumer and makes him prefer one over the other. It is critical at the time of product analysis to decide what information and in what part of the box will be placed because this also plays its part at the time of choosing, with one of the features that catches our attention, it will be enough to achieve the sale.

In conclusion, we must be very clear that today, in this 21st century, product packaging boxes are not merely a container, they are part of the product itself and many consumers (especially in the case of technology products) use to keep them as part of the status that the possession of such products entails.


With Cyecsa / Kibox, you will have the peace of mind that you are working with a company that cares ecologically, socially, and economically.

If you want more information, connect with us via Kibot for a personalized consultation.

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