Cardboard boxes have been, and continue to be, the most widely used solution by all types of suppliers for the packaging and protection of literally every product in the world, whether for direct packaging or to protect the product during transportation. But the question that starts our article today is very interesting: where did this idea come from and how did it become what we know today?

Curiously, the idea of using boxes made of cardboard to pack things was not born where many would have or have to believe, in the old continent. No, curiously enough, this idea was born in the East, more specifically in China, at the dawn of the 16th century. Like many other things, it was this culture that saw the birth of the use of cardboard as a material suitable for creating packaging to protect other products.

But it should be noted that we are talking about the use of cardboard, the creation of cardboard boxes as we know them today is given to Robert Gair when it was already the year 1890 of our era. Now, the reason for choosing this material for use as a packaging medium and for people like Gair to do so came from how the manufacture of this product improved as the industrial revolution took shape. In the first instance because this revolution allowed the mass production of literally everything that could be produced and this led to the need not only for a packaging medium but also for one that could be produced quickly, was inexpensive and could be illustrated on its surface.

Cardboard was therefore the big winner, as this product had been characterized by the durability and resistance it had gained over time and improved production.

CARDBOARD BOXES PROTECTION AND EMOTION

We must not forget that the choice of cardboard as the ideal medium for packaging, and therefore product protection, is due to the fact that its resistance increased as the manufacturing process improved, and this allowed producers of various goods to see in it the low-cost solution they were looking for for their products, not only in the packaging per se but also in the way of using it to attract the attention of the consumer.

Creativity was put to the test when the new material arrived as many brands saw it as a way to increase their sales, for example the well-known red label carbonated beverage adopted cardboard packaging to sell their drink in groups of six bottles at a time as a way to attract the buyer. And we are not talking about the ready-to-eat cereal company that found in cardboard the perfect solution to package its product and also to be able to illustrate on the outside the shape of the product and create characters that caught the attention of children and became part of the social iconic around the world.

Today we can literally see all kinds of products, from groceries, office products and others that have made cardboard the ideal material for distribution.

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