Half a century ago the cardboard boxes used to package most products
were pretty simple, brown, the name of the product, or just nothing if it was
the carrier’s box. Just that. No one really thought that boxes could fulfill any
mission beyond being simple objects to pack and/or carry a product from one place to another. And
And we cannot deny that during that time that work was carried out to perfection.

However, as the years have gone by and competition has grown exponentially
in all branches and lines of business, it has become more necessary to look for ways
and means for a brand to stand out from the rest, especially when the competition is direct
and face to face in a supermarket shelf or in a specialized store. It is no longer just a matter
of showing the product, it is now a matter of providing the potential buyer
with all the information that will incline him to buy one thing or the other. This has led to the box
containing it becoming just another element in the marketing mix with the same importance
as a poster or a floor or counter display.

CARDBOARD BOXES, AN ADDITIONAL
MARKETING ELEMENT

In the past, it was enough to put the name of the product on the box and that was it. Or a small drawing
to illustrate. Not today. Today we need the box containing the product to have
the same characteristics of the entire campaign that will drive the sale of what it contains,
even having distinctive features such as thinner cardboard, metallic finishes, window
to see the product, among other features.

This is due to the fact that today the cardboard boxes containing the products have become
not only their container but also part of it. This is very important because a box with an eye-catching design
can differentiate a product from another of the same kind and thus attract the consumer’s
attention and make him choose it over the others. This is the visual aspect part.
There is another equally important aspect to consider.

This is the aspect related to information, no matter what type of product it is, in this
XXI century many people, if not most, look at the box for information that will guide them to
know if the product in question has the features they are looking for and will make them choose it for
purchase. The reason for this is precisely the massive competition that exists between different
products and manufacturers so that it is no longer so simple to choose something, and nothing more notorious than in the
food field.

That’s why when thinking about your product’s box you must take into account all these details and not
forget that no matter how much marketing effort you make to sell your product, that simple box is actually your first line of sale and that a high percentage of the purchase decision
that your potential consumers make about it will be precisely thanks to them.

With Cyecsa / Kibox, you will have the peace of mind that you are working with a company that cares ecologically, socially, and economically.

If you want more information, connect with us via Kibot for a personalized consultation.