When we talk about advertising, we are talking about the processes and techniques used to ensure that a product or service, whatever it may be, reaches the customer in the first instance in terms of awareness of its existence, generates one or more sales and leaves the brand engraved in the consumer for a subsequent new cycle. To achieve this, a variety of resources are used, from radio and television spots to Internet campaigns, among others.
However, we cannot leave out the most important element: cardboard boxes. Yes, the box in which the product is packaged also plays a fundamental role in an era where there are more than five brands for each product and they have to face each other side by side on the shelves of self-service and/or specialized stores. And not only the boxes, but also the displays used for launch events, promotional events, etc. are also made of this important material.
CARTONBOARD AS THE CRITICAL MATERIAL FOR ADVERTISING ON CARTONS
The reason why this material has become the ideal for this type of situation is, on the one hand, its low cost and the fact that it is environmentally friendly in terms of the fact that it is possible to recycle the material for any new use once it has fulfilled its initial mission, and especially the fact that the cardboard boxes used for most uses are also made from recycled cardboard.
But this material, due to its malleability, has also allowed the manufacture of displays with the necessary characteristics for product launching and promotion events in self-service stores and neighborhood stores. The advantage of making cardboard displays is that, as mentioned above, due to its low cost, it is possible to manufacture a good quantity and thus be able to have the product closer and present to the customer in as many places as possible. And with today’s technology we can print and then cut literally any design needed to achieve the desired impact. This used to be not only very difficult to achieve but also very costly as the only material in which this could be achieved was usually brass and this meant that the structures had to be delivered assembled which minimized the quantity that could be produced and distributed. Cardboard has eliminated these limitations and has become the material of choice for these uses.
In the case of the boxes, it also fulfilled the same objective since they can be cut out, printed, given the color you want and thus achieve that the box has the design we need and thus be able to attract the attention of the potential buyer and thus generate the sale we are looking for. Cardboard is therefore the perfect material to increase the resources that advertising has at our disposal to promote our products and services and, regardless of the point of sale, to bring our brand closer to the potential consumer.
With Cyecsa / Kibox, you will have the peace of mind that you are working with a company that cares ecologically, socially, and economically.
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